Many of us use some form of advertising to attract potential customers to the landing pages on our websites where an offer is made to them with a call to action for them to subscribe to our email list or register for an offer.
This type of landing page is called an opt-in page and is focused on collecting email addresses in exchange for something valuable, often called a “lead magnet” – a free offer that entices visitors to subscribe (e.g., ebook, checklist, webinar, discount).
This episode is about how to maximise the effectiveness of the opt-in pages we use to attract new customers to our business.
What you’ll learn:
- (0:14) Introduction: Maximizing the Effectiveness of Opt-In Pages
- (0:53) Host Introduction and Episode Overview
- (1:32) Defining Opt-In Pages
- (2:18) Importance of Opt-In Pages
- (2:58) Benefits of Optimized Opt-In Pages
- (3:39) Essential Elements for Effective Opt-In Pages
- (4:26) Creating a Compelling Headline
- (4:59) Writing Clear and Concise Body Copy
- (5:50) Choosing a Lead Magnet
- (5:57) The Importance of a Strong Call to Action
- Loads More…
Links and Resources:
HubSpot: How to Create High-Converting Opt-In Pages
Neil Patel: The Ultimate Guide to Opt-In Pages
#DigitalMarketing #LeadGeneration #OptInPages #EmailMarketing #BusinessGrowth