In this ever-increasing competition for your ideal customer, you have to find ways to stand out in the market in order for them to see and find you.
If you are a regular producer of marketing content you will know the value of providing information about the products or services you sell and how they can solve the problems of your customer.
Sharing your expertise and knowledge in a crowded market space is one way of showing your uniqueness and point of difference and using your voice and personal style is another.
That’s where a podcast fits in nicely.
If you are not familiar with this term or use it as a form of marketing, a podcast is a digital audio or video file that is available on the Internet for streaming or download onto a computer or mobile device – think Spotify or Audible as common examples of digital platforms where you can download music and books to listen to.
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