If you’ve been playing at home and following our blog posts this quarter about creating Consistent Cash flow, then so far you have mapped out your ‘Lead Funnel Formula’ and have developed a couple of Lead Magnets and have acquired a CRM.
The next step is to take some of the heavy burden off your shoulders when leads respond to your lead magnets and automate the process with the use of ‘Autoresponders’.
This is a program that should be part of your CRM that allows you to automatically generate a set response to all messages sent to your email address. For example, when a lead enquiry downloads your lead magnet (eBook, checklist, subscribes to your newsletter or blogs, or even adds products from your online store to their cart).
An autoresponder is one of the cheapest, easiest, and most effective ways of converting subscribers into customers. Whether you want to send automated:
- Welcome email series.
- Birthday messages
- Abandoned cart messages.
It is a script that automates email replies. The script is triggered by leads actions either on your site or when a lead sends an email directly to your email with an autoresponder in place. Confirmation emails constitute the most common example of autoresponders, but they have a variety of uses.
Consistency in your communications is just one advantage of using email autoresponders. Automated sending improves email marketing by freeing up more resources for you to focus on other aspects. You can spend more time crafting powerful emails and analysing performance metrics.
How to set up an email autoresponder
- Write and design your welcome email template. …
- Set up a marketing automation workflow. …
- Choose ‘Welcome Message’ from the available workflow types. …
- Choose the email list to create a welcome email for. …
- Decide on the time frame for sending.
The best part about autoresponders is that most consumers these days accept them as part of the marketing experience. This expectation gives you some leeway in pushing for conversions without seeming too pushy. It’s also much easier to share important brand or product information, too!
To create an email autoresponder, you need to identify its goal, segment your list, decide on the timing and length of the email sequence, and then actually write the messages. Poor or mediocre email performance may require minor campaign adjustments to increase engagement and efficiency.
The following types of email autoresponders should be part of your marketing library:
- The warm welcome
- The drip campaigns.
- The personal touch
- The feedback request.
- The gentle reminder
- The sales pitch
Hopefully, by now you are ready to try your hand at marketing automation, aren’t you?
Have a great day!
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