Another key strategy to optimising your online presence is through the power of reviews and testimonials.
And ensuring that you have plenty of quality online reviews is a crucial first step for getting more traffic and visibility on your site. Businesses with more reviews and the highest average ratings are going to get more traffic both digitally and physically than those with very few reviews. Once you see the power of this strategy, it becomes a flywheel that gathers more momentum as businesses with more reviews gain more visibility, which results in more traffic, which leads to more reviews.
The internet has enabled the truth to be stretched, and scams to flourish and as consequence consumers no longer trust the advertising and marketing word of businesses. No matter what you say about your business, if your customers aren’t raving fans and spruiking your value then nor will their peers and inner circle believe what you say.
Having reviews and testimonials allows you to quickly build a reputational hack very quickly and is seen as a digital marker of quality that visitors take serious note of. In fact, in a recent study on reviews, 85 per cent of consumers say they trust some online reviews as much as personal recommendations from family and friends. Better yet, studies show that customer confidence in these online reviews is increasing every year.
Read more of our daily blogs in our Chasing the Dream Facebook Community