In this age of competition to stand out, it is critical that your online presence has an edge.
One great way to do this is to make sure that your website has lots of great content that is current because it will be viewed by your potential customers as valuable and educational.
According to Chet Holmes’ The Buyers Pyramid, only 3% of all your potential customers are ready to buy at any given moment. This means that if you focus too much on selling, you’ll miss out on the chance to close the other 97%.
Your website should be a nurturing tool that attracts, informs, delights and then provides a clear message of what to do next.
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