In Chapter 8 of my book – ‘Chasing the Dream – How to Grow a Business in These Amazing Times’, I highlight how the fourth way to grow a business is designed to give you an insight into the increase in your business that could be achieved by improving the processes within your business – the way you do what you do, whether it’s serving customers, providing products or services, and so on.
This is what we mean when we talk about creating systems in your business – having a standard way of dealing with and handling all areas of your business documented so that another Team member can do this for you.
To understand the strength gained in your business by improving processes, consider that each time you do you are more likely to have a customer come back and spend more because everything runs efficiently, effortlessly and accurately. And you’re also more likely to generate new customers via referrals because of this awesome new customer experience!
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