This quarter we have been focussing on optimising our online presence to attract more visitors, generate more leads and potentially convert them to paying customers.
When you first get started on any task it should always begin with a plan and producing quality content for your social media and website definitely requires a lot of planning.
To get started set up a challenge with your Team to write 12 articles each and set a time for when it
will be done by. Now this number might change considerably if you have a smaller or larger Team, but the idea is to get them to focus on the things that will attract traffic to your social media and website.
Planning out a whole year of content can be that simple and as an example of the different forms that can take, they could use:
- 12 written articles (write what they know)
- 12 audio interviews (experts or customer stories)
- 12 video presentations (to camera or screen)
- 12 FAQs (answered by written article or video)
For ideas on the types of topics you can get them to produce content about, we have produced a
Content Planner that allows you to quickly get up to speed so you can implement your optimising strategy quickly.
If you want to get started as soon as possible and want to get a copy, indicate Content Planner in the
comments below and we will get a copy to you. 2024 is just around the corner and if you have a plan ready to roll out your social media strategy with quality content you will be one -step ahead of the competition.
Have a great day!
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