To be seen in business you need to market and promote yourself.
But when starting up, maintaining cash reserves is critical for all of the other things you need to spend money on.
Here are three ways you can do this without paying a dollar.
- Tell Your Brand Story
People choose you for your differences, not because you’re the same as everyone else. By telling them how you got started, and your ‘origin story’, this is an opportunity to demonstrate your passion and to highlight those things that make you different and make you special.
One of the easiest things you can do is to always look to exceed the customer’s expectations. By doing this, you will then have an army of ‘raving fans’ going out and talking about you favourably. This is the time to then ask for a testimonial about why they chose you, what you did for them and why they would recommend you to others.
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