Every single day there is well over a billion pieces of content shared across social media.
Now wouldn’t it be awesome if you could to link your brand to content where your customers hung out – you know the content they looked at regularly.
Well, you guessed it there is a tool for doing just that.
Something that can help you capture the value of every link shared. You share content to promote your brand, build thought leadership, develop engagement, and ultimately to drive conversion to your website or social media channel.
That something is called Sniply.
Sniply is a simple tool that allows you to overlay your own custom message onto any piece of content. You don’t have to own the content to add your message, so you can appear on New York Times, your competitors promotions and pretty much wherever you wish! This creates an opportunity for you to include a call-to-action like a button linking back to your website.
There are three basic components to Sniply:
- the page you want your message to appear on,
- the message you want to appear on the page, and
- the call-to-action that leads to a conversion.
For example, using Sniply you can:
- pick an article on Gizmodo about wearable technology,
- overlay a message that says “check out my project”, and
- add a button linking to your Kickstarter campaign.
When you feed in the 3 components (page, message, and call-to-action), Sniply will give you a unique Sniply link. This link contains the designated piece of content with your message embedded inside.
Instead of sharing the original link you found, you can now share the special Sniply link which is essentially the same page but with your brand presence included inside. Most importantly, people reading this link will now have an opportunity to engage and interact with your call-to-action!
So what does it look like for the viewer?
Well, it looks perfectly normal!
Sniply essentially loads the original page and simply displays your message over the top. It’s unintrusive and if they’re intrigued by your message, they’ll click-through to your call-to-action.
Unlike banner ads, which are often times feature products you may never care about, Sniply messages are link-bound, so only people you send the link to would see your message. This means that the reader is already connected to you in some way, whether they’re one of your twitter followers or a dedicated customer. The relationship is already there, which makes Sniply far less intrusive than any other form of online advertising.
Sniply have a strong commitment to maintain a powerful free product and keep it free forever. Their paid plans offer premium features like customisations and multiple profiles, but all core features are available to our Free users for 14 days.
As a Free user, you’ll be able to create unlimited Sniply links and have access to all the analytics. However, if you want to customise your Sniply messages with different colors, positions, and themes, then you might like their upgrades.
To start using Sniply for free, just head over to http://snip.ly and get Snipping!
So if you come across an awesome article or piece of content, using Sniply you can link your website to it and get free traffic directed to you.
Another smart way for helping to promote your business.
Can you use this in your business?
Have a great day!
