On the 10th Day of Christmas …

Hello Chasers,

Competition for the Christmas dollar will be very fierce this year as online shops and retail outlets go head-to-head trying to capture a larger share of the consumer wallet after the struggles of the past couple of COVID years.

With Christmas approaching, you may think you’re ahead of the game. You know the ‘why’, you’ve planned out the ‘when’, and you’ve got a fair idea of the ‘where’. Now it’s time for

the ‘what’ and the ‘how’.

Thankfully Christmas is an iconic, symbolic time of the year when people almost have an obligation to buy. Therefore, local businesses have a great opportunity to customise and

personalise certain elements of the operation that can grab attention where other similar small businesses are faltering.

Let’s assume that you’ve built a foundation for success by being organised enough, if necessary, to arrange extra elves – er, team members – and their hours. You know delivery and order dates, and your stock is in place or will be in place.

Here are several ideas to consider to make the most of the festive period.

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