On the 11th Day of Christmas …

Hello Chasers,

Into Santa’s sack again we go today and we’ve pulled out another gift for you – Good to Great: Why Some Companies Make the Leap… and Others Don’t by Jim Collins. The book was published on October 16, 2001.

This book was another of the early ones I came across when our business was just getting systems bedded down with the new GST system.

In this book, he describes how businesses transition from being good to great , and how most fail to make the transition.

“Greatness” is defined as financial performance several times better than the market average over a sustained period. He finds the main reason certain businesses become great is they narrowly focus their resources on their field of key competence.

The book was a bestseller, selling four million copies and going far beyond the traditional audience of business books.

You can collect your Christmas present here: https://bit.ly/3URfOV8

I hope you enjoy reading this and share any thoughts here.

Have a great day!

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