On the 11th Day of Christmas …

Hello Chasers,

Into Santa’s sack again we go today and we’ve pulled out another gift for you – Good to Great: Why Some Companies Make the Leap… and Others Don’t by Jim Collins. The book was published on October 16, 2001.

This book was another of the early ones I came across when our business was just getting systems bedded down with the new GST system.

In this book, he describes how businesses transition from being good to great, and how most fail to make the transition.

“Greatness” is defined as financial performance several times better than the market average over a sustained period. He finds the main reason certain businesses become great is they narrowly focus their resources on their field of key competence.

The book was a bestseller, selling four million copies and going far beyond the traditional audience of business books.

You can collect your Christmas present here: https://bit.ly/3URfOV8

I hope you enjoy reading this and share any thoughts here.

Have a great day!

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