Santa left over a couple of other presents in his sack for me to share with you, and this book is “The Tipping Point” by Malcolm Gladwell.
In this book, he offers readers a ground-breaking analysis of how trends are sparked and take hold.
The processes and mechanisms by which some trends achieve exponential popularity while others sputter and fade into oblivion have long been thought to be mysterious and unable to be analysed. However, Malcolm Gladwell’s central argument is that there are actually a number of patterns and factors that are at play in virtually every influential trend, ranging from the spread of communicable diseases to the unprecedented popularity of a particular children’s television show.
If you analyse the evolution of any major phenomenon, he suggests, you will find that the processes involved are strikingly similar.
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