On the 27th Day of Christmas

Hello Chasers,

Santa left over a couple of other presents in his sack for me to share with you, and this book is “The Tipping Point” by Malcolm Gladwell.

In this book, he offers readers a ground-breaking analysis of how trends are sparked and take hold.

The processes and mechanisms by which some trends achieve exponential popularity while others sputter and fade into oblivion have long been thought to be mysterious and unable to be analysed. However, Malcolm Gladwell’s central argument is that there are actually a number of patterns and factors that are at play in virtually every influential trend, ranging from the spread of communicable diseases to the unprecedented popularity of a particular children’s television show.

If you analyse the evolution of any major phenomenon, he suggests, you will find that the processes involved are strikingly similar.

Click here to read more …

Read more of our daily blogs in our Chasing the Dream Facebook Community

Share This

Related Posts

Featured
4 Min Read

Support Available for Businesses Experiencing Difficulties

Hello Chasers, One of the ways to reduce your cashflow outgoings is to avoid overdue payments which can attract late payment fees and even interest! By paying their tax bill in full and on time, taxpayers…
Read Full Article
Featured
4 Min Read

Google Chat

Hello Chasers, Having an effective solution for the lifeblood of any small business: communication – is another key to maintaining a super productive team!  Let’s face it, emails can get buried, texts feel impersonal, and carrier…
Read Full Article