We are delving into Santa’s sack again today and we’ve pulled out another gift for you.
Another inspirational book for you – Purple Cow: Transform Your Business by Being Remarkable.
This book is written by Seth Godin.
Seth is one of my all-time favourite marketing gurus and he has released another book – This is Marketing – and is another of his that has gone to New York Times bestseller status and will be another one that I will spend re-reading over the Christmas holidays!
His personal belief is that creative advertising is less effective today because of the clutter and sameness of businesses and their advertising thinking.
The book challenges businesses to produce remarkable products/services and targets people who are likely to spread word of mouth about them.
USA Today said it “reminds business people of the tried-and-true path to success: Make a great product”.
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