One of the easiest ways to gain recognition as an expert in your profession or industry is to consistently blog.
According to Demand Metric, companies that regularly produce blogs generate an average of 67% more leads than those that don’t do any blogging.
And as a consumer, I like to read up on any service or product provider before I make any enquiries too!
Here are a couple of reasons why you should incorporate the power of a blogging strategy as part of your marketing efforts to optimise online:
- Blogging gives your business a free licence to show your expertise, personality and business style – something that your competition can’t do unless they adopt copycat tactics which will be seen as very tacky.
- Blogging provides amazing content that can be repurposed for all of your social media channels in different forms.
- SEO will reward you for your blogging – Blog features such as your domain name, descriptions, headings, etc., all help boost your content up the Google ranking index, making it easier for the searcher to find.
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