Content marketing is a skill every business owner should master in order to grow their leads and prospective customer base.
A good place to start is by creating a blog for your business that tells your target audience some insights about your business, your thoughts, and stories about Team members or customer successes.
Blogs boost your SEO, brand awareness, credibility and trustworthiness and can even help to promote you as an expert in your industry, particularly if your competitors are not doing this.
Here are a couple points to consider when developing your very first blog or enhancing and improving your existing one that I found from Hubspot:
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