When potential customers are looking for the services or products that you provide they enter certain words into their search engine browser that help them find them – these are called ‘keywords’.
Understanding what words they use can help you get a jump on your competition in your marketing.
Keyword research is essential for any business that wants to be successful online. It involves identifying the words and phrases that your potential customers are using to search for information about your products or services. Once you know what these keywords are, you can optimise your website and content to rank higher in search engine results pages (SERPs).
One of the best tools for keyword research is Google Keyword Planner. It’s a free tool that provides you with a wealth of information about keywords, including:
- Search volume: How often people search for a particular keyword
- Competition: How difficult it is to rank for a particular keyword
- Related keywords: Other keywords that are related to your primary keyword
Google Keyword Planner is easy to use. Simply enter a list of keywords that you’re interested in, and the tool will provide you with the data you need to make informed decisions about which keywords to target.
Here are some tips for using Google Keyword Planner to improve your website’s SEO:
- Use the “Discover new keywords” feature to find new keyword ideas. This feature allows you to enter a seed keyword and generate a list of related keywords.
- Use the “Get search volume and forecasts” feature to estimate the search volume for your target keywords. This information can help you decide which keywords are worth targeting.
- Use the “Competition” metric to assess how difficult it is to rank for your target keywords. If the competition is high, you may want to consider targeting less competitive keywords.
- Use the “Related keywords” feature to find new keyword ideas and to see how your target keywords are related to other keywords.
Once you have a list of target keywords, you can use them to optimize your website content and to create new content that is relevant to your target audience.
Here are some tips for optimising your website content for your target keywords:
- Include your target keywords in your page titles, meta descriptions, and header tags.
- Use your target keywords throughout your content but avoid keyword stuffing.
- Write high-quality content that is informative and engaging.
- Build backlinks to your website from high-quality websites.
By following these tips, you can use Google Keyword Planner to improve your website’s SEO and attract more visitors to your website.
Have a great day!
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