Productive people and businesses have a set of guiding principles and beliefs that help them function together as a team and work toward a common business goal.
These guiding principles and beliefs are their core values.
So, what are values?
Values are the things that are most important to us.
They are our core beliefs.
They are the qualities that makeup who we are.
Values can set a business apart from the competition by clarifying its identity and serving as a rallying point for its Team. But coming up with strong values – and sticking to them – requires real guts.
In fact, when you live and breathe your core values you will experience pain, and inflict it too!