What is a landing page?

Hello Chasers,

Key parts of the Lead Funnel Formula is lead generation with lead magnets and a major consideration when planning out this strategy is where to direct your traffic as they fill your pipeline. The tool that makes this happen is a landing page.

A landing page is a website page with a specific purpose — the objective of a landing page is to convert visitors into leads. While there are many types of landing pages the intent the same — get more leads.

Landing pages contain lead forms that ask visitors for their contact information in exchange for something of value – the offer.

Consider this for a moment …

How protective are you of your personal information? What would make you want to give up your contact information over the internet to a stranger/business?

Well, that’s where landing page best practices come in. A targeted, well-crafted landing page with a solid format and sound copy will get almost anyone to submit their information to you.

A landing page removes most distractions by taking away navigation, competing links, and alternate options so you gain your visitor’s undivided attention. With their complete attention you can guide your visitor where you’d like them to go, i.e., to your lead form.

Therefore, landing pages are specifically designed to create conversions.

Landing Page Best Practices adopted by the most successful marketers are summarised as follows:

  1. Craft a benefit-focused headline.
  2. Choose an image that illustrates the offer.
  3. Write compelling copy.
  4. Include the lead form above the fold.
  5. Add a clear and standout call-to-action.
  6. Give away a relevant offer.
  7. Only ask for what you need.
  8. Remove all navigation.
  9. Make your page responsive.
  10. Optimise for search; and
  11. Remember to use a thank you page.

Most landing pages follow a very similar structure because it’s been proven to work. You can infuse your creativity through branded elements and images, but stick to a landing page format that people are used to seeing.

A good landing page has five elements (keep these in mind next time you are browsing):

  1. Headline that grabs the visitors attention
  2. Relevant image that is relevant to your audience
  3. Lead form that sits above the fold to capture visitors’ information
  4. CTA that is action-oriented and compelling
  5. Copy and description that informs and entices your visitor to complete your form

Landing pages will produce the majority of your new leads, so they demand your attention. With continual measuring and monitoring the tweaks, additions, and variations you can implement, there’s no reason why you can’t have a landing page that converts well.

As long as you’re following the best practices above, you’ll have a head start on your competition and be well on your way to having a high-performing landing page.

Have a great day!

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