There is so much to do running a business that there doesn’t seem to be much time left for marketing, however, this is one of (if not the most important) strategies for growing your business and staying relevant in the eyes of your existing and potential customers.
Consider these points for why we should spend time doing content marketing:
- It will dramatically help new people find your business (people that would of otherwise never known about you)
- It makes you stand out & become an expert in your field
- It personalises your business = rapport = SALES! (Think what Elon Musk is to Tesla)
- It helps you stay connected with leads & customers
- If done right, the content will be shared = NEW LEADS!
- It gives you a massive lift in search engine rankings
- It adds strategic value to your business (Particularly if you consider its Exit value!)
Still not convinced?
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